If you're a wellness business owner—maybe you run a yoga studio, chiropractic clinic, acupuncture practice, or holistic health center—you’ve likely asked: “How do I get more patients to find me online?” The answer? Local SEO.
Local SEO (local search engine optimization) is one of the most effective and affordable ways to attract new patients who are already looking for services like yours. In this blog, we’ll explain what local SEO is, why it matters for wellness practices, and how to get started today.
Local SEO helps your business appear in search results when people nearby search for health or wellness services—think “massage therapy near me” or “best chiropractor in Atlanta.” Unlike general SEO, local SEO focuses on connecting with your community and getting you found in Google’s local pack (the top 3 listings with a map).
If you’re not actively working on your local search optimization, you’re likely invisible to people ready to book.
By improving your online visibility, local SEO puts your practice in front of high-intent searchers—people who are actively looking for services like yours in your area.
Here's how it works:
It’s simple—but only if your local SEO is set up correctly.
Formerly Google My Business, this free tool is essential for showing up in local search. Be sure to:
👉 Set up or update your listing here: Google Business Profile
Include keywords that combine your service with your city or neighborhood.
Examples:
Place these in your website headlines, meta descriptions, and service pages.
Positive reviews build credibility and directly influence rankings.
Bonus: Reviews help patients feel confident before they ever walk in.
In addition to Google, make sure your business appears on:
Important: Your NAP (Name, Address, Phone number) must be identical across all listings.
Most local searches happen on smartphones. Ensure your site:
Not sure if your site is mobile-optimized? We can help.
A psychology practice in Houston partnered with Uniquely Tailored Marketing to improve visibility. We:
Results within 3 months:
Want results like this? We can help.
At Uniquely Tailored Marketing, we specialize in health business marketing for private healthcare and holistic wellness practices. Our local SEO strategies are built to grow visibility, improve online reputation, and drive more patient bookings.
Whether you need help with your Google listing, keyword research, or local content—we’ll take care of it so you can focus on care.
Don’t miss out on patients searching for services in your area.
Contact us today to optimize your practice for local search and increase bookings.